1-800-Flowers Looks to Become a Lifestyle Brand with New Licensing Program


Floral gifting brand 1-800-Flowers.com is moving beyond flower delivery with plans for a range of new products, including lawn and garden items as well as outdoor accessories. The expansion will be facilitated by the company’s new brand licensing agent, Surge Brands, which will work to turn the delivery service into not just a Mother’s Day go-to but also a “premier lifestyle brand.”  

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