{"id":55,"date":"2025-09-04T17:36:35","date_gmt":"2025-09-04T17:36:35","guid":{"rendered":"https:\/\/asawicky.aad87.online\/flowershop\/?p=55"},"modified":"2025-09-04T17:38:40","modified_gmt":"2025-09-04T17:38:40","slug":"1-800-flowers-looks-to-become-a-lifestyle-brand-with-new-licensing-program","status":"publish","type":"post","link":"https:\/\/asawicky.aad87.online\/flowershop\/2025\/09\/04\/1-800-flowers-looks-to-become-a-lifestyle-brand-with-new-licensing-program\/","title":{"rendered":"1-800-Flowers Looks to Become a Lifestyle Brand with New Licensing Program"},"content":{"rendered":"\n<p><br>Floral gifting brand&nbsp;<a href=\"https:\/\/www.1800flowersinc.com\/our-brands\/1800-flowers\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>1-800-Flowers.com<\/strong><\/a>&nbsp;is moving beyond flower delivery with plans for a range of new products, including lawn and garden items as well as outdoor accessories. The expansion will be facilitated by the company\u2019s new brand licensing agent,&nbsp;<a href=\"https:\/\/www.surge-brands.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Surge Brands<\/a>, which will work to turn the delivery service into not just a Mother\u2019s Day go-to<strong>&nbsp;but also a \u201cpremier lifestyle brand.\u201d<\/strong>&nbsp;&nbsp;<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Surge Brands will now seek partners to bring the 1-800-Flowers brand to a host of new products, leveraging its strong awareness in North American households. 1-800-Flowers had more than&nbsp;<strong>10 million<\/strong>&nbsp;customers and delivered more than&nbsp;<strong>100 million<\/strong>&nbsp;stems in its 2024 fiscal year, creating a ready-made audience for complementary products.<\/p>\n\n\n\n<p>\u201cOur goal is to translate 1-800-Flowers.com\u2019s extraordinary emotional connection with consumers into<strong>&nbsp;product experiences that bring the brand\u2019s spirit of giving, celebration and connection into more parts of everyday life<\/strong>,\u201d said Ari Freedman, VP of Licensing at Surge Brands in a statement. \u201cWe see tremendous opportunity to grow the brand through meaningful, high-quality partnerships that reflect the warmth, creativity and innovation 1-800-Flowers.com is known for.\u201d<\/p>\n\n\n\n<p>\u201cWe\u2019re excited to partner with Surge Brands to bring the 1-800-Flowers.com brand to life in new and inspiring ways,\u201d said Abhay Patel, Brand President of 1-800-Flowers.com in a statement. \u201cThis partnership&nbsp;<strong>allows us to deepen our customer relationships<\/strong>&nbsp;with thoughtfully designed products that reflect our heritage of innovation and emotional expression.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/www.retailtouchpoints.com\/topics\/inventory-merchandising\/1-800-flowers-looks-to-become-a-lifestyle-brand-with-new-licensing-program\">http:\/\/1-800-Flowers Looks to Become a Lifestyle Brand with New Licensing Program<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Floral gifting brand&nbsp;1-800-Flowers.com&nbsp;is moving beyond flower delivery with plans for a range of new products, including lawn and garden items as well as outdoor accessories. The expansion will be facilitated by the company\u2019s new brand licensing agent,&nbsp;Surge Brands, which will work to turn the delivery service into not just a Mother\u2019s Day go-to&nbsp;but also a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/asawicky.aad87.online\/flowershop\/2025\/09\/04\/1-800-flowers-looks-to-become-a-lifestyle-brand-with-new-licensing-program\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;1-800-Flowers Looks to Become a Lifestyle Brand with New Licensing Program&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":57,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-55","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/asawicky.aad87.online\/flowershop\/wp-json\/wp\/v2\/posts\/55","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asawicky.aad87.online\/flowershop\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asawicky.aad87.online\/flowershop\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asawicky.aad87.online\/flowershop\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asawicky.aad87.online\/flowershop\/wp-json\/wp\/v2\/comments?post=55"}],"version-history":[{"count":2,"href":"https:\/\/asawicky.aad87.online\/flowershop\/wp-json\/wp\/v2\/posts\/55\/revisions"}],"predecessor-version":[{"id":62,"href":"https:\/\/asawicky.aad87.online\/flowershop\/wp-json\/wp\/v2\/posts\/55\/revisions\/62"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asawicky.aad87.online\/flowershop\/wp-json\/wp\/v2\/media\/57"}],"wp:attachment":[{"href":"https:\/\/asawicky.aad87.online\/flowershop\/wp-json\/wp\/v2\/media?parent=55"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asawicky.aad87.online\/flowershop\/wp-json\/wp\/v2\/categories?post=55"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asawicky.aad87.online\/flowershop\/wp-json\/wp\/v2\/tags?post=55"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}